How to Tell if Your Copywriter is Worth Top-Dollar
If you wish to use the internet to make money, you'll need a web site. That web site needs to be well written, most especially if you're hoping it will bring in profits. Unless you are already a copywriter yourself, it's wise to employ someone who is qualified to create the text for your site. A good copywriter can help you bring in more profits than you could hope to see if you tried to compose the copy yourself. Evidently, however, not every copywriter is as effective as the next one. Some have a lot of talent. Some simply wish they had talent and are trying to make a little money because someone told them writing online would be a cinch. Here are tips on how to figure the difference.
Does the copywriter have a site of his or her own? Any copywriter that wouldl ike to write web copy needs to have a site that houses their bio, their resume, some samples and whatever else they feel the need to share. If they don't have a website of their own, how will they be able to help you with your site? Take note of the copy used on this web site also. If you discover several errors, this is a terrible sign.
How favorably do you react as you read the copywriter's own text? This involves more than merely noticing grammar and spelling errors. Do you have any form of emotional response to the text on the site? try these out Does the web site copy make you like the writer? Does it make you feel like you desire to discover more about the writer and keep reading? Does the copy make you feel like you want to employ that person immediately? Does the copy make you want to run for the hills? Does it cause you to be mad? All of these are important reactions and you have to heed them.
Do some background research on the copywriter. Seek reviews on third-party websites and forums. It's unlikely that you will find any bad reviews on the writer's own web site. Look online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be rigged by the writer you are checking up on. Look closely at these testimonials. It is a good idea to ask the writer to provide you references as well. You have to actually get in touch with each reference and obtain an honest opinion about the copywriter from each person.
Be sure you spend at least a little time going over samples supplied by the writer. It is a good idea to ask for samples beyond those that are available on the web site. This is especially important when you're trying to hire a writer who claims to be an expert in a certain field. If the writing seems like a rewritten Wikipedia article, you need to find another copywriter.
You have many choices available to you when you're trying to find out whether or not to employ a copywriter. It's essential to carry out your due diligence and look beyond the writer as a person and find out what you can about his or her read reputation and character.